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The web site states the following, "We are an independent campaign group registered as a charitable trust which aims to stimulate dialogue and demonstrate through concrete action how a better understanding of the role of human factors can have a significant impact on safety, quality and productivity in healthcare." We noticed that the web site also said " If you would like to know more about the science behind human factors, visit our Human factors theory page." It also said " To receive regular email updates or by emailing us at infochfg." The header had chfg as the highest ranking optimized keyword. This keyword is followed by clinical human factors, clinical human factors group, and clinical human factors training which isn't as urgent as chfg. The other words testing.chfg.org uses is clinical human factors organisations. clinical error is included and will not be viewed by search parsers.